Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• 2-Story Creative, Ltd. – Winning Proposal & Contract For Children’s Community Mental Health & Wraparound Services To Wisconsin’s Milwaukee County Department Of Health & Human Services, 2024
• The San Diego LGBT Community Center – Winning Contract For LGBTQ Community Needs Assessment Services To California’s San Diego County Public Health Services, 2024
• The Boston Consulting Group, Inc. – Winning Proposal & Contract For Public Health Agency Analysis Services To South Carolina Department Of Administration, 2024
• Can They Find You Now?
• Consumer Experience As Growth Strategy
• Making The Pick On New Services  
• How To Do ‘Same Day Access’ Right: The Diversus Health Case Study
• TBD Solutions, Inc. – Winning Proposal & Contract For 988 Suicide Prevention Hotline Services To Kansas Department For Aging & Disability Services, 2024
• The First Law Of Service Line Development: Speed Matters
• From Market & Financial Feasibility To Reality: Best Practice Service Line Research & Development
• Ten Options For Funding Innovation & Infrastructure
• The Changing Health Plan Perspective
• Are You Resilient? Assessing Your Organization’s Change Readiness
• North Dakota Awards Suicide & Crisis Lifeline 988 Evaluator Services Contract To TriWest Group, LLC
• The OPEN MINDS Framework For Financial Sustainability—Building The Organizational Resilience To Navigate Change

Texas To Expand Community-Based Child Welfare To Four New Catchment Areas

Executive teams of provider organizations serving complex consumers face three key financial stability challenges: maintaining margins and coping with margin compression, developing “next generation” service lines and business models, and sustaining revenue growth. Regarding the first challenge—financial performance—most provider organizations face narrowing margins in this post-pandemic health and human services landscape. Reimbursement rates have not kept up with inflation, and provider organizations face rising labor costs and new competition offering hybrid, integrated, value-based services. Secondly,… Read

• Mastering Web Design For Engagement, Referrals, & Success — An OPEN MINDS ‘How To’ Workshop
• California’s San Diego County Awards LGBTQ Community Needs Assessment Services Contract To The San Diego LGBT Community Center
• Nebraska Rejects All Proposals For 988 Suicide Prevention Lifeline Marketing & Campaign Services Contract
• How To Analyze National & Local Environmental Trends: Identifying The Implications For Strategy
• Diversification With Braided Funding