Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• Consumer Experience As Growth Strategy
• Making The Pick On New Services  
• How To Do ‘Same Day Access’ Right: The Diversus Health Case Study
• TBD Solutions, Inc. – Winning Proposal & Contract For 988 Suicide Prevention Hotline Services To Kansas Department For Aging & Disability Services, 2024
• From Market & Financial Feasibility To Reality: Best Practice Service Line Research & Development
• Ten Options For Funding Innovation & Infrastructure
• The First Law Of Service Line Development: Speed Matters
• The Changing Health Plan Perspective
• Are You Resilient? Assessing Your Organization’s Change Readiness
• North Dakota Awards Suicide & Crisis Lifeline 988 Evaluator Services Contract To TriWest Group, LLC
• The OPEN MINDS Framework For Financial Sustainability—Building The Organizational Resilience To Navigate Change
• Mastering Web Design For Engagement, Referrals, & Success — An OPEN MINDS ‘How To’ Workshop
• Nebraska Rejects All Proposals For 988 Suicide Prevention Lifeline Marketing & Campaign Services Contract
• How To Analyze National & Local Environmental Trends: Identifying The Implications For Strategy
• Diversification With Braided Funding

Texas To Expand Community-Based Child Welfare To Four New Catchment Areas

Increasingly, health care executives view diversification as critical to their future performance and growth. And more than 70% are pursuing diversification strategies. This view is driven by declining operating income and steadily declining margins (see US Health Systems: Diversify To Thrive). The goal of diversification efforts is to generate cash flow and create value and capabilities for core service line operations (see Taking The Hike To Sustainability and Growth = Financial Sustainability). Diversification options fall… Read

• Taking Something Great On The Road
• The Dementia Question
• What’s The Plan? 
• The States Respond To Crisis
• The Convenient Care Path