9:00 am – 12:30 pm CT

A winning marketing plan is necessary for every health and human service organization. Marketing drives revenue and growth, positions your organization in the changing healthcare market, and highlights the unique value you bring to your industry versus competitors. This seminar, designed specifically for specialty provider organizations, teaches executives how to create a solid but flexible marketing plan informed by deep market analysis and aligned with long-term organizational goals.

Attendees will:

• Understand the new “North Stars” in specialty health care and the importance of strategic marketing for organizational success in a changing environment
• Discover the step-by-step process for creating a successful marketing plan and how to implement it
• Learn key components of developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
• Gain insights and access to signature marketing planning processes and tools

Christy Dye, MPH Senior Associate, OPEN MINDS
Emily Del Vecchio, Executive Vice President, OPEN MINDS