1:30 pm – 4:30 pm PT

In the current environment of changing consumer expectations and new financial models, one essential skill that all executives need to master is the ability to evaluate and modify current services as well as to develop new services to meet the challenges in the changing market including being more financially viable and relevant to consumers. In this exciting session, we will review everything you need to know about developing a new service line starting with analyzing your current service lines to determine strategic options for diversification. Executive attendees will learn how to:

• Create a structured approach for selecting new services for your organization while ensuring they are financially sustainable
• Develop a costing model for launching new services
• Create a structured service line feasibility analysis and development process

Joseph P. Naughton-Travers, Ed. M., Senior Associate, OPEN MINDS
Deanne Cornette, MHA, GPC, Senior Associate, OPEN MINDS