Newsletter Articles | January 1, 2014
The Market Metrics That Shape Your Strategy: Trends in Market Size
Is the market for your services going up or down? When making strategic decisions about services lines, trends in market size and the relative market share of you and your competitors is the most basic of macro-market measures. Getting a grip on this critical framework for decisionmaking has three elements:
- Defining your market and the trend in that market
- Defining your segment of the market and the trend in that market
- Estimating the marketshare of your competitors (compared to you)
Defining your market is the place to start, and there . . .