Top 10 Reasons Why Advertising Doesn’t Work: Common Mistakes Behavioral Health Organizations Make in Marketing Their Services

OPEN MINDS, The Behavioral Health & Social Service Industry Analyst

From the Experts

My advertising doesn’t work! I hear those words of lament frequently. Why is it that some behavioral health practices are highly successful, while others fall short of their potential? One reason is the incorrect use of marketing and advertising. Whether we like it or not, behavioral health and social service organizations are increasingly controlled by our ability (or lack thereof) to market our services and build our practices. Advertising matters. Advertising should be a part of a . . .