Newsletter Articles | March 1, 2013
Three Components Of A Communication Campaign
Three Components Of A Communication Campaign
A great communication campaign demands consumer attention; however, even if consumers only have a peripheral awareness of the campaign, it can still be effective. The impact of any one piece of material, or any new branding effort is often extremely small. But “cumulative effect” is the name of the game. Ultimately, a conversation about printed materials is a conversation about branding, or the differentiation between an organization and its competition. Creativity and consistency are two big requirements that can start within the everyday materials your organization prints, and expand to encompass other communication efforts . . .