Newsletter Articles | March 1, 2013
Collecting & Using Market Research For New Market Opportunities
Collecting & Using Market Research For New Market Opportunities
For any organization attempting to sell a product or a service, the first and most fundamental of step is market research – preferably large amounts of it. Identifying customer preferences, trends, and possible new customers are a must for health and human service agencies that expect to successfully market their services, and this can only be done with a concerted market research effort. Attempting to sell services before this effort is, as the cliché goes, "putting the cart before the horse." Acquiring timely and accurate market information depends on understanding four important . . .