Newsletter Articles | August 1, 2013
Finding The Path To Marketing Success: How Much To Spend & Who To Hire
Finding The Path To Marketing Success: How Much To Spend & Who To Hire
There is a growing importance for health and human service organizations to think more holistically about their revenues, and the marketing initiatives they need to compete for resources in the market. The key ingredients for marketing success are a marketing plan, and a "chief marketing officer" (CMO) to develop and implement that plan. For me, what is important about the CMO role is not the title, span of control, or reporting relationship. Rather, it is the recognition that there needs to be an organizational accountability for . . .