Newsletter Articles | October 1, 2012
A New Service Without Innovation Is A Pointless Exercise
A New Service Without Innovation Is A Pointless Exercise
When we started to plan this issue on “innovations” I was initially at a loss about where to start. There are so many directions to take the issue of innovation. But, from a management perspective, the only reason to innovate is to keep competitive advantage in the market, which keeps your customers and your revenue base in place. This is all about the concept of product lifecycle (see Seeking Hidden Opportunities in the Market: Reframe & You’ll . . .