Newsletter Articles | October 1, 2012
Constituent Relationship Management Systems: Think Before You Adopt
Constituent Relationship Management Systems: Think Before You Adopt
Constituent Relationship Management systems allow you to track a 360 degree view of all your interactions with constituents. What’s more, all the available options—including Salesforce.com, CiviCRM, SugarCRM and Microsoft Dynamics CRM—are relatively inexpensive for nonprofits, or even free. Sounds ideal, right?
- At first glance, CRMs look appealing. Who wouldn’t want a low-cost means of tracking all their supporters in one place? But the reality is that such systems can prove to be a lot more . . .