Newsletter Articles | December 1, 2011
Marketing. How Much Should You Spend? Who Should You Hire?
Marketing. How Much Should You Spend? Who Should You Hire?
First, you need some definitions...
The health and human services field has a conflicted history when it comes to marketing. I remember when we held our first OPEN MINDS Marketing Institute in 2001. Only a few people showed up. I was having a discussion with an exec who loved the institute about why so few people were there. He said, "Well, maybe if you didn’t use the word 'marketing'"...
There are many reasons for the antipathy toward marketing that you find in the field. There is the . . .