Executive Briefings | March 1, 2014
Better Branding & Successful Marketing Requires Service ‘Usability’
“Today, the brand experience is not just about the hands-on product or device encounter, it also applies to the whole consumer engagement.” This is the perspective of David Krajicek, the CEO of GfK Consumer Experiences North America. In his recent article, A Marketer’s Guide to Usability – Perfecting The No-Hassle Brand Experience, he cuts right to the heart of the new marketing challenge for health and human service organizations – how do you market to consumers who are making judgment decisions . . .