Executive Briefings | December 13, 2021
The Charitable Fundraising Perception Problem Is Real
Years ago I saw a comment from Charity Navigator that noted, “We believe that those [charities] spending less than a third of their budget on program expenses are simply not living up to their missions” (see How Much Overhead Is Too Much Overhead?). The fact that non-profit organizations exist that spend the majority of the contributions raised on overhead and fundraising expenses has created a perception problem among potential donors. And, unfortunately, that perception problem is real. There are non-profit organizations with overhead expenses in the . . .