Executive Briefings | July 16, 2015
The Goal: Be A Golden Brand
Branding – in the last few years I have seen this go from a second thought for most health and human service executive teams—if they thought about it at all—to a primary concern. (If the "branding concept" is new to you, think of it as the act of controlling how your customers perceive you in your market.)
Why all the new interest in branding? Because consumers (and payers and referral sources) are paying more out of pocket, are more concerned with convenience, are focused more and more on “value”. This is a result of five years of . . .