Allegra Landers brings over 18 years of experience in strategic healthcare marketing to OPEN MINDS. Ms. Landers is a team builder and revenue-oriented marketer recognized in Becker’s Hospitals Women in Health IT to Watch in 2022. Ms. Landers currently serves as a Senior Associate for OPEN MINDS.
Before joining OPEN MINDS, Ms. Landers was the Chief Marketing Officer for Concord Technologies. She served as a member of the executive team, responsible for a 5 million dollar budget, strategy development, and execution to deliver engagement and pipeline creation necessary to deliver desired revenue at a targeted EBITDA.
Previously, Ms. Landers served as Director of Marketing for Qualifacts Systems, Inc., a technology and services company serving the behavioral health and human services market. In this position, Ms. Landers led a marketing organization responsible for brand and marketing strategy, go-to-market planning, sales enablement, and multi-channel demand generation programming that consistently delivered year-over-year growth.rnrnPrior to joining Qualifacts, Ms. Landers served as Marketing Director for HealthTeacher, Inc, a leading interactive provider of healthy activities that improve children’s lives. As the marketing director, Ms. Landers led the complete life-cycle of the national marketing strategy for all customer acquisition and retention initiatives. In addition, she was responsible for strategic planning, budget creation, market analysis, product positioning, branding, sales tool creation, campaign development, execution, and measurement.
Previously, Ms. Landers served as Senior Marketing Manager for Quorum Health Resources, hospital management and consulting company, responsible for strategic planning, coordination, and execution of all marketing for the QHR Learning Institute.
Ms. Landers served as Marketing Director to Connective Health, a healthcare technology startup serving physicians, hospitals and health systems, and educators, and as Interim Marketing Director for Stinger Medical, a point-of-care technology company.
Ms. Landers received her Bachelor of Science with Double Major in Cognitive Studies and Music and is currently pursuing her MBA at Middle Tennessee State University.