Rob Hickernell, M.B.A. brings over 20 years of web site development and maintenance, digital marketing and reporting, data analytics, and conversion attribution experience to the OPEN MINDS team. Mr. Hickernell currently serves as a Senior Associate, leading projects related to website development and maintenance, digital marketing, website reporting, data analytics and conversion attribution and web site optimization, acquisition and retention.
Prior to joining OPEN MINDS Mr. Hickernell served as a Digital Marketing and Strategy Consultant for Live Oak Associates, LLC. In this role, Mr. Hickernell served as a consultant and advisor to digital B2B and B2C companies, creating and executing digital marketing strategies (search, social, mobile) by using data insights and analysis to solve business challenges.
Prior to serving as Digital Marketing and Strategy Consultant for Live Oak Associates, LLC, Hickernell served as Vice President, Search for AOL, Inc. in Dulles, VA. In this role Mr. Hickernell was responsible for strategic partnership management (Google, Bing), business development, revenue growth and data analytics of AOL’s search business which incorporates web/site search and content distribution across global web and mobile properties.
Previously, Mr. Hickernell served as the Director/ Sr. Director of Product Management for AOL, Inc. During his tenure Mr. Hickernell was the product marketing leader of AOL Search with focus on marketing partnerships, analytics and site optimization to drive revenue and traffic growth.
Mr. Hickernell has also served in a variety of other roles with AOL, Inc. including Principal Business Planning Manager, Program Director and Sr. Program Director. Mr. Hickernell received his Master of Business Administration with a concentration in marketing from the University of Baltimore, Merrick School of Business in Baltimore, Maryland. He earned his Bachelor of Science in Business Administration with a concentration in management from Towson State University in Baltimore, Maryland