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This presentation, led by Cynthia Odom, Vice President of Marketing & Communications, Skyland Trail; Aida Porras, Senior Associate, OPEN MINDS; & Howard Shiffman, Senior Associate, OPEN MINDS was given on June 11, 2013 at the OPEN MINDS 2013 Planning & Innovation Institute in New Orleans, Louisiana. In this unique session, Cynthia Odom and OPEN MINDS Senior Associates Aida Porras and Howard Shiffman share their experience and expertise in marketing to third-party payers and discuss the referral opportunities that your organization should consider. The presentation focuses on opportunities with third-party payers from out-of-state, to managed care, to . . .

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