Child & Family Services Rebrands, Changes Name To Waypoint

Child and Family Services, New Hampshire’s oldest family service organization, recently rebranded as Waypoint. In addition to the new name, the organization is changing its digital medical presence, logo, and website.

According to a statement from Waypoint’s CEO, Borja Alvarez, the primary driving force behind the name change was feedback from consumers who stated that the organization's previous name was not an accurate reflection of everyone it served. Mr. Alvarez stated that another reason for the name change was that the previous name sounded similar to a government agency, causing confusion amongst consumers. In addition to the . . .