Tobacco Cessation Programs: A Growing Opportunity

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Tobacco Cessation Programs: A Growing Opportunity
In the tobacco-cessation business, January is commonly known as the "quitting season." Although seven out of 10 smokers say they'd like to quit, many may already be struggling to stick to their resolution to make 2012 a tobacco-free year.

Quitting smoking is a difficult task and when it comes to tobacco use, there is often the problem of willpower. Most smokers need some sort of assistance to quit, whether it's counseling, support groups, or medication to help reduce nicotine cravings. Getting that help can be difficult and expensive. Last . . .