Data-Informed Market Opportunity Assessment: The Monarch Case Study

Here’s this month’s question: how can growth-oriented health and human service executives protect their organization’s mission, margin, and independence in an era defined by payer concentration, workforce constraints, and accelerating consolidation?

For too many organizations, growth decisions are still reactive—driven by requests for proposals (RFPs), pilot programs, or one-off expansion opportunities that appear promising but lack consistent evaluation. Over time, this approach increases risk and weakens strategic focus on the long-term priorities that are the cornerstone of sustainability.

This month, we are looking at how the leadership team at Monarch replaced reactive growth . . .