How To Build Sustainable Growth: From Strategy To Data To Scale

There’s an old saying that if you're not growing, you're dying, and I’ve heard that more in the past year than ever before. While that statement can be true, many executives only recognize market stagnation as a threat to sustainability when their organization’s survival is on the line, leading them to believe that “get bigger” is a winning strategy.

The problem is that growth by itself isn’t a strategy; it’s a tool for enabling a strategy. The big difference between those two situations is purpose. Growth efforts fail because leadership teams have either . . .