Qualitative Stakeholder Market Research For Strategy Development: How To Conduct In-Depth Interviews & Focus Groups

There are so many questions to answer during the development of your strategic plan. A big one is: what do your key stakeholders want? You must understand what your customers—consumers, referral sources, payers, and other funders—think and want, and how to conduct qualitative research to find the answers to your questions and guide your strategy development. One of the ways to answer that question is to gather the right stakeholder input to use during strategy development (see Crafting Organizational Strategy: A Best-Practice Path To Success & Sustainability for an overview of our field-tested approach to strategy . . .