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March 1, 2010 This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Mann discussed principles of service-marketing and the application in behavioral health field, the OPEN MINDS marketing assessment model, the impact of spending on marketing initiatives, an introduction to the OPEN MINDS marketing assessment tools to evaluate marketing effectiveness, and learning from peers. Download the Report . . .

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Market Intelligence Resource | March 1, 2010

How Much Should My Organization Spend On Marketing? A Structured Approach to Assessing the Impact of Marketing Investments

March 1, 2010 This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Mann discussed principles of service-marketing and the application in behavioral health field, the OPEN MINDS marketing assessment model, the impact of spending on marketing initiatives, an introduction to the OPEN MINDS marketing assessment tools to evaluate marketing effectiveness, and learning from peers. Download the Report . . .

Want To Read More? Log In Or Become A Paid Member
Resource Available For Paid OPEN MINDS Circle Members Only
Not a paid member? Don't miss out! Sign up today and receive unlimited organizational access to all OPEN MINDS strategic advice, market intelligence, and management best practices – over 250,000 resources!
Log In
If you are already a paid member, log in to your account to access this resource and more. If you are a free member, you will need to upgrade to a paid membership before accessing this resource.

Become A Paid Member
If you are not yet a paid member, learn more about the OPEN MINDS Circle Market Intelligence Service Membership on our website, reach out to our team at info@openminds.com, or call us at 877-350-6463.