The Online Giving Study
December 20, 2010 Researchers with Network for Good, an on-line giving platform, sought to show the factors affecting on-line donor behaviors, such as donors gained and lost, how much and how often donors gave, and where donors were in the long-term donor lifecycle. The analysis compared social networks, giving portals, and charity web sites. Network for Good also offered recommendations for building donor relationships appropriate for each of the platforms. Download the Report . . .
