A continuing theme in the move to pay-for-value is the importance of consumer engagement – for participation in the management of both conditions and consumer satisfaction. And chronic care management requires that consumers becoming better informed and more directly and proactively involved in decisions that affect their health – what is known as an “informed and activated consumer." (If you are unfamiliar with this concept, “consumer activation” refers to a consumer’s knowledge, skills, ability, and willingness to manage his or her own health and care.)

But, “engaging consumers” is not a skill that health care professionals necessarily learn in . . .

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