Ro, a health care technology company, announced plans to acquire Modern Fertility, a startup focused on addressing gaps in women’s health care through home fertility testing, research, education, and community. Financial terms were not disclosed. Ro is best known as the parent company of Roman, which delivers erectile dysfunction and hair loss medication to consumers. Modern Fertility was founded in 2017 with its flagship product: a $159 finger prick test that can provide a baseline understanding of a woman’s egg quantity, which can help determine which fertility method might be best. Following the integration, Modern Fertility co-founders Afton Vechery and Carly Leahy will lead Ro’s women’s health vertical, as president of Women’s Health and vice president of brand, respectively.
Modern Fertility will integrate with Ro’s nationwide platform and infrastructure to scale its operations and existing offerings, and build new personalized health care experiences. Ro’s infrastructure will enable Modern Fertility to accelerate its growth, expand its community, and deliver more tools and services to support women with more power over their bodies and futures. The acquisition will also deepen the impact of Ro’s existing women’s health care vertical, leveraging Modern Fertility’s research capabilities, deep community, and team of reproductive health experts to address more women’s health care demands throughout its platform.
Ro is a health care technology company building a consumer-centric health care system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end health care experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro seamlessly connects telehealth, diagnostics, and pharmacy services to provide high-quality, affordable health care without the need for insurance. Since 2017, Ro has facilitated more than six million digital health care visits in nearly every county in the United States, including 98% of primary care deserts.
This was reported by Ro on May 19, 2021.