United Way Launches UpPurpose, Amplifying Stories Of Good

United Way Worldwide (United Way) recently announced it is launching UpPurpose, a cloud-based technology platform and creative agency that seeks to meet the content needs of non-profit organizations and the social good sector. UpPurpose will operate as a for-profit subsidiary of United Way.

UpPurpose will provide a better way for organizations to create, share, and measure content so they can connect with donors, meet fundraising goals, and identify what’s working so that they can amplify their impact. The technology platform will primarily serve local United Way branches, non-profit organizations, foundations, corporate social responsibility (CSR) foundations . . .