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There’s a new sheriff in the U.S. healthcare landscape: the consumer.

A recent survey from PricewaterhouseCoopers shows today’s consumer is displeased with the overall healthcare experience, craving greater transparency, value, and customer service from providers.

“The healthcare market as we know it is being upended, and the consumer is in the driver’s seat,” notes PwC.

So what’s the solution to creating greater customer engagement and satisfaction in healthcare?

Enter health analytics, the process of deriving insights from patterns and correlations in data that can be used to make better healthcare decisions. Health analytics extends beyond . . .

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