Strategic Plan As Recovery Plan

July 2020 Management Newsletter
Creating A Strategy For Recovery: The New Strategic Planning Best Practices
In early July, as he kicked off the famed Aspen Ideas Festival—virtual for the first time—Aspen Institute Chief Executive Officer Daniel Porterfield reminded viewers that we are at the crossroads of four crises: the COVID-19 pandemic, the economic crisis resulting from the pandemic, escalating systemic racism, and the global environmental crisis. At times like these, it is easy to believe that leaders of any organization should focus on survival—just “staying afloat.” And that is true.

But a common misconception that I . . .