Getting Donations From The Next Generation

The first time I served on a non-profit board and dealt with the concept of charitable donations, the “science” of charitable giving was a foreign one to me. Over the past two decades, I have learned the “science” and have learned (the hard way) that different generations give contributions to charitable causes for different reasons and in different ways.

The successful non-profit organizations in health and human services that have built their contribution base, have very focused strategies and disciplined tactical approaches to this revenue source. These strategies rely heavily on active chief executive officer involvement in outreach . . .