The Only Thing Constant Is Change: The Next Wave Of Developments In Digital Marketing

This presentation took place at The 2024;OPEN MINDS;Institute For Operational Excellence. Attendees heard from Rob Hickernell,;Executive Vice President, OPEN MINDS. He discussed recent changes and updates to digital platforms, including search, social, email, and other digital technologies, how they might impact your business, and what you can do to adjust to these changes, how updates to online privacy and cybersecurity are impacting the health care industry, and how you can take action to protect consumer privacy as well as your corporate data security, and how current and future technologies will impact your marketing efforts . . .