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On November 3, 2011, Jawbone released UP, a smartphone-based wellness solution that features a wristband that monitors exercise habits, sleep cycles, and eating decisions; a smartphone application, and a web application. The wristband costs $100 and can be purchased at Apple, Target, AT&T stores, and Best Buy. The smartphone application is designed for the Apple iPhone; the UP application can be downloaded from the Apple iTunes store at no cost. The UP wristband comes in small, medium, and large and in seven colors—black, brown, dark red, white, silver, bright red, and bright blue.   Jawbone designed UP . . .

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