Up The Food Chain – From FFS To Preferred & Exclusive Status

Competing for the revenue you need – with a great marketing strategy and marketing implementation – is one of the key challenges for health and human service organizations over the next two years. Earlier this week, I wrote about best practice marketing plan development in general (see Getting On The Marketing Plan Path all members) and, yesterday, about sustainability in a fee-for-service (FFS) third-party payer environment (see For FFS Marketing, It's Payer Push & Consumer Pull all members).

But, finding a sustainable market position in a FFS market is a challenge. The market positioning goal of most organizations . . .