Beyond Keywords

Have you noticed your Google search isn’t working quite the way it did a year ago? I’m frustrated with the Google “AI Overview” which presorts answers—providing lots of inaccurate information and inaccurate sourcing. (I’m working on how to turn it off for now…)

But there are bigger issues ahead for using the internet and search for referral generation for your organization. The nature of how consumers find information on the internet is changing significantly. The recent piece, Is Your Marketing Team Ready For AI-Driven Search?, makes a few key points. First, Google’s domination of . . .