For health and human service executives, the next 24 months are likely to be exciting. The field is at an inflection point. The margins of traditional services are tight (see Hospitals' Operating Margins Fell In July As Fewer Patients Sought Care). Non-traditional provider organizations—both retail and virtual primary—are gaining market share (see Amazon The Category Killer). Competition for consumers and health plan contracts is sharp (see Playing Offense & Defense and Remember The New Competition). As a result, there is a new health care ecosystem that is in the process of evolving.

These market factors—and their . . .

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