We've covered the shifting health and human market landscape—and the shift to “value” (see Unpacking Four Major Forces Driving Industry Trends In Behavioral Health and Has The Time Come To Embrace Emerging Value-Based Opportunities). Our work with organizations in the field has found there are three market truisms: First, organizational sustainability is a function of organizational performance. Second, customer definitions of performance are constantly changing—and the benchmarks for “good” performance are constantly reset by new and disruptive competitors. Third, sustainability requires organizations to continuously and systematically respond to market developments.

That ability to respond to market . . .

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