The statistics for organizational sustainability after an economic crisis are not pretty. Three years post-crisis, 17% of organizations fail, as we’ve seen in past crises. The majority struggle to get back to where they were in terms of revenue and market positioning. Only 9% were considered a success and prospered during that three-year time window.

These statistics were outlined in a thought-provoking piece by Ranjay Gulati and Mark Wiedman in Harvard Business Review (see What Really Prevents Companies from Thriving in a Recession). The authors’ take is that the differentiator of success (or not) in an . . .

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