Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• Can They Find You Now?
• Consumer Experience As Growth Strategy
• Making The Pick On New Services  
• How To Do ‘Same Day Access’ Right: The Diversus Health Case Study
• TBD Solutions, Inc. – Winning Proposal & Contract For 988 Suicide Prevention Hotline Services To Kansas Department For Aging & Disability Services, 2024
• From Market & Financial Feasibility To Reality: Best Practice Service Line Research & Development
• Ten Options For Funding Innovation & Infrastructure
• The First Law Of Service Line Development: Speed Matters
• The Changing Health Plan Perspective
• Are You Resilient? Assessing Your Organization’s Change Readiness
• North Dakota Awards Suicide & Crisis Lifeline 988 Evaluator Services Contract To TriWest Group, LLC
• The OPEN MINDS Framework For Financial Sustainability—Building The Organizational Resilience To Navigate Change
• Mastering Web Design For Engagement, Referrals, & Success — An OPEN MINDS ‘How To’ Workshop
• Nebraska Rejects All Proposals For 988 Suicide Prevention Lifeline Marketing & Campaign Services Contract
• How To Analyze National & Local Environmental Trends: Identifying The Implications For Strategy

Texas To Expand Community-Based Child Welfare To Four New Catchment Areas

It is critically important to research and understand the macrotrends driving the market on both the national and local levels when building strategy (see Crafting Organizational Strategy: A Best-Practice Path To Success & Sustainability). These environmental trends are part of the external market landscape analysis. Here is a step-by-step process for researching and analyzing these environmental trends, including examples and discussion on how to best engage your executive team in the analysis. Additionally, we cover… Read

• Diversification With Braided Funding
• Taking Something Great On The Road
• The Dementia Question
• What’s The Plan? 
• The States Respond To Crisis