Executive Briefings | April 29, 2024
Can They Find You Now?
Do you use the internet to find health care resources? If so, you’re not alone—close to 80% of consumers use search engines (Google, Bing, etc.) to find health care. Even more impressive is that there are over 70,000 health care searches performed every minute. Of these web searches, Google has the lion’s share—over 90%. The next competitors are Bing and Yahoo—with 3% each (see Most Used Search Engines In June 2023). And when consumers make their decision, over half . . .