Building Brand Awareness & Reputation In The Complex Consumer Field

The OPEN MINDS Educational Partner Program is a high-value initiative that generates collaboration between key executives of technology, bioscience, provider, and payer organizations to shape discussions of innovation, growth, and sustainability in the field. The program offers a unique opportunity for organizations to build brand awareness, credibility, and engagement among OPEN MINDS 90,000+ engaged members. Partners are highlighted year-round through OPEN MINDS established market intelligence platform and across five executive education events, earning an estimated 750,000 impressions.

Why OPEN MINDS? For over 30 years, our deep knowledge of the complex consumer market space has fostered executive decision-making across the field. Over 90,000 highly-engaged health and human service leaders turn to OPEN MINDS market intelligence platform and executive education event series for industry-leading market and management knowledge to improve organizational efficiency and effectiveness.

The OPEN MINDS Circle Audience

We have a committed and focused audience of C-suite leaders, executives, and managers serving the complex consumer market, in areas such as mental health, addictions, autism, intellectual/ developmental disability, chronic disease management, traumatic brain injury, child welfare, and more.

Audience Highlights:

  • 30,000+ active daily readers
  • 35+ state Medicaid departments
  • 290+ health plans and ACOs
  • 3,000+ organizations providing mental health and addiction treatment
  • 1,000+ organizations providing disability support services

Let’s Connect!

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Top Four Ways Your Organization Will Gain A Competitive Edge

Build Brand Awareness

Educational partners receive year-round exposure on the OPEN MINDS website and at all five of our in-person executive events—garnering an estimated 750,000+ annual impressions among a highly targeted executive audience.

Your brand visibility is further amplified through an annual digital ad package, which includes:

  • A 5,000-impression ad on the OPEN MINDS website
  • An ad placement in an OPEN MINDS email publication reaching 30,000+ opt-in subscribers
Shape The Discussion & Establish Credibility

As a partner, you help shape the direction of our market intelligence by:

  • Suggesting coverage topics and nominating executives for case studies
  • Participating in our online educational content, publications, and live events

Each year, your CEO is featured in a cameo video interview—showcasing your organization’s philosophy and vision to a national executive audience.

Educate & Engage Your Target Customers

Your team has exclusive opportunities to:

  • Attend all in-person OPEN MINDS executive events, connecting directly with senior decision-makers
  • Showcase your thought leadership and offerings on a dedicated partner landing page—including product overviews, white papers, client stories, and more
  • Reach potential customers via our public site navigation and member search tools
Enhance Growth Strategies With Market Insights

Our educational partners receive premium access to powerful decision-making tools, including:

  • A library of 13,000+ winning proposals from top-performing organizations
  • National databases of executives across provider organizations, health plans, ACOs, and government agencies
  • Up-to-date state-by-state market intelligence profiles

Plus, your team receives an annual virtual trends briefing delivered by an OPEN MINDS senior executive.

The OPEN MINDS Partnership Program Features

Below is a listing of the standard partnership program features as part of the base package. Partners can choose from a variety of advertising, thought leadership, speaking, networking, and lead generation activities to meet their unique organizational goals.

Why OPEN MINDS?

Join 30+ Innovative Organizations Driving The Industry Forward