Modern Marketing In Health & Human Services: When ‘Good Enough’ Becomes A Strategic Liability is starting in

Executive Briefings

A series of insights from OPEN MINDS Founder and CEO, Monica E. Oss, Executive Briefings are crafted for executive leaders navigating the complexities of health and human services. Each briefing connects market intelligence with expert analysis to help guide strategy, respond to disruption, and improve organizational performance.

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  • The Medicaid Times Are Changing: The Most Read News Stories Of 2025

    January 8, 2026
    During 2025, all eyes were on changes in the Medicaid program and the many coming changes as a result of new Department of Health and Human Services policies and the last congressional budget bill. Not surprisingly, the majority of the…
  • Assessing The Impact

    January 7, 2026
    The political conflict is over. The government shutdown has ended. And the Affordable Care Act (ACA) premium subsidies will not be renewed (see Affordable Care Act Subsidies Have Expired. What That Means For Millions Of Americans). With the turn of…
  • Savvier Organizations: The Most Read 2025 OPEN MINDS Executive Briefings

    January 6, 2026
    As we kick off the new year, I start my planning by learning what is “top of mind” for leading-edge executives in the field. One indicator—what are executives reading? When I look at what executive briefings C-suite leaders read in…
  • Preparing For Impact

    January 5, 2026
    “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” – Peter Drucker With the arrival of a new year, every executive is looking ahead…
  • Medical Loss Ratio As Market Shaper

    January 2, 2026
    I’ve long viewed the medical loss ratio (MLR) requirements established under the Affordable Care Act as an important consumer protection. By requiring health plans to spend a defined share of premium revenue on medical care—80% in the individual and small…
  • Rewriting The County Playbook

    December 30, 2025
    The past year’s many shifts in federal health and human service policies have brought a host of “trickle down” effects to the field. Some of these changes affect reimbursement of specific services—like the plan to discontinue Medicaid reimbursement for health-related…
  • The Branding Prescription 

    December 23, 2025
    Artificial intelligence (AI) is changing how organizations’ marketing teams maintain internet traffic, score high ranks in search results, and continue to get high-quality referrals. The question is what to do … One recent analysis—Why Content-Driven Branding Is The Real Fix…
  • Good Advice For Bad News

    December 22, 2025
    There has been a fair amount of “bad news” in the health and human service field in the past few months. Everything from program closures, contract terminations, and funding changes have been covered by our team. Just a few of…
  • The MAT Factor

    December 19, 2025
    Use of medication assisted treatment (MAT) for treating substance use disorders remains the exception and not the rule. Barriers to treatment include stigma, regulatory hurdles, few prescribers, expense, and limited availability (see Leveling The Playing Field and Addressing Addiction Stigma…
  • Diversify Or Die

    December 18, 2025
    The current strategy challenge for health and human service executive teams is to figure out how to grow, and whether those investments in growth should be gradual expansions of current services or a giant step outside of current geographies or…
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