Marketing & Business Development
Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.
Editor's Picks
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Marketing As Strategy
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Does Health Care Have A Branding Problem?
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Referral Generation Isn't Dead - It's Just Not Enough
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FDA Permits Marketing For First In-Vitro Spinal Fluid Test To Improve Diagnosis Of Alzheimer’s Disease
From Millennials To Un-Retirees
The workforce issue is top of mind for most managers of any organization in the U.S, but particularly for managers of health and human service organizations. First, they have access … Continued Read
- The Evolution Of Peer Mentor Training Programs For People With I/DD — A North Carolina Case Study
- Hybrid Services Demand Hybrid Marketing
- Social Media & Health Care: A Look At The Health Care ‘Presence’ On Facebook, Instagram, YouTube & TikTok
- Privacy, Marketing & Consumer Engagement
- The Many Roles Of The Modern CFO – The Diversus Health Approach
Latest Resources
- When Will The "Workforce Thing” Be Over?
- Best In Show: The Competitive Edge For Surviving In A Digital First Health & Human Service Market
- Health For The Homeless
- How Much Do My Services Cost? The Importance Of Unit Costs In Service Redesign — The VOA Case Study
- Bringing Care To Consumers Through Street Outreach — The Access Services Case Study
- Back To School Spotlights Children's Mental Health
- OPEN MINDS Example Of Marketing Planning
- Improving “Your Brand”—Marketing Best Practices For Improving The Perception Of Your Organization
- How To Build Value-Based Payer Partnerships: An OPEN MINDS Executive Seminar On Best Practices In Marketing, Negotiating & Contracting With Health Plans
- How California Health Plans Will Change Their Contracting Models & Network Management Under CalAIM
- Ready To Go Digital? Take The Quiz
- Improving Quality And Strengthening The Bottom Line — The Advocates Case Study
- Inspiring Workforce Resiliency Through Activation Of The Social Sector — The Social Current Case Study
- Telehealth Emergency To Digital Transformation — The Pinebrook Family Answers Case Study
- Aligning Operations & Finance To Strengthen The Bottom Line — The Easterseals Approach
Most Popular
Latest Industry Bulletins
- FDA Authorizes Marketing Of Cognoa ASD Diagnostic Aid For Autism Spectrum Disorder
- Lindner Center Of HOPE Launches $30 Million Development Campaign To Better Serve Mental Health Needs In Greater Cincinnati
- Chapters Health System Welcomes Cornerstone Hospice & Palliative Care As Newest Affiliate
- Neura Health Raises $2.2 Million To Improve Access & Quality Of Care For Neurologic Conditions
- Biocon Biologics To Acquire Viatris’ Biosimilars Assets For Up To $3.3 Billion In Stock & Cash
Latest Industry News
- FDA Permits Marketing For First In-Vitro Spinal Fluid Test To Improve Diagnosis Of Alzheimer’s Disease
- Pear Therapeutics Acquires Two Prescription Digital Therapeutic Assets For Depression Management
- Patient Square Capital Purchases Summit BHC
- Wayspring Completes $75 Million Funding Round Including Centene & Valtruis
- Average Signing Bonus For Psychiatrists Is $33,000
