Marketing & Business Development
Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.
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Latest Resources
- From Market & Financial Feasibility To Reality: Best Practice Service Line Research & Development
- Ten Options For Funding Innovation & Infrastructure
- The First Law Of Service Line Development: Speed Matters
- The Changing Health Plan Perspective
- Are You Resilient? Assessing Your Organization’s Change Readiness
- North Dakota Awards Suicide & Crisis Lifeline 988 Evaluator Services Contract To TriWest Group, LLC
- The OPEN MINDS Framework For Financial Sustainability—Building The Organizational Resilience To Navigate Change
- Mastering Web Design For Engagement, Referrals, & Success — An OPEN MINDS ‘How To’ Workshop
- Nebraska Rejects All Proposals For 988 Suicide Prevention Lifeline Marketing & Campaign Services Contract
- How To Analyze National & Local Environmental Trends: Identifying The Implications For Strategy
- Diversification With Braided Funding
- Taking Something Great On The Road
- The Dementia Question
- What’s The Plan?
- The States Respond To Crisis
The 988 crisis line has been up and running for a little over a year. Owned by the Substance Abuse and Mental Health Services Administration (SAMHSA) and funded through two, five-year SAMHSA grants to the tune of $48 million (see National ‘988’ Lifeline For Mental Health Crisis Goes Live In July 2022), the program is at once national in its marketing, state-based in its funding, and local in its administration (see Vibrant and 988). And… Read
Latest Industry News
- Kaiser Permanente To Launch Risant Health Value-Based Care Platform, With Geisinger As First Acquisition
- California Awards $6.5 Million Grant To Special Needs Network For Critical New Workforce Development At Two Regional Centers
- State Failures To Invest In I/DD Services Creates Workforce Crisis & Prevents Access To Care
- Feds To Test Three New Models Aimed At Lower Generic & Novel Drug Costs
- Humana Opens 10 CenterWell Senior Primary Care Locations In Dallas-Fort Worth