Marketing & Business Development
Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.
Editor's Picks
-
More Virtual Care Requires More Virtual Marketing
-
New Services, Partnerships & More: Is “Business As Usual” A Strategic Option?
-
In The Hybrid Era, Websites Are Not Brochures
-
What’s In A Name? Evidently A Lot.
More Mental Health Advertising, Less Mental Health Stigma?
The beginnings of virtual mental health service delivery can be traced to 1986 and Cornell University’s Dear Uncle Ezra, a question and answer forum on mental health issues. Some credit … Continued Read
- The Disability Gap In Strategy
- Building A ‘Clinic Without Walls’: A Discussion With Ross Robinson, Former CEO Of Hill Country Mental Health And Developmental Disabilities Center
- Aveanna Healthcare Completes Acquisition Of Accredited Home Care
- BestSelf Behavioral Health Receiving $5 Million In Federal Funding To Enhance Mental Health Care
- Pair Team Secures $7.3 Million In Funding To Build Primary Care Digital Infrastructure For Medicaid & Underserved Populations
Latest Resources
- Front Door Health Launches Joint Venture with MD Infusions To Deliver Novel In-home Ketamine Treatment For Addiction & Mental Health Disorders
- The Market Intel/Strategy Paradox
- Cadence Remote Care Management Platform Raises $100 Million To Build The Infrastructure Of The Future For Health Systems
- Orlando Health Forms Joint Venture With Acadia Health Care To Expand Behavioral Health Services In The Region
- Pathways Acquires Arizona-Based Human Resource Training, Inc.
- WindRose Health Investors Recapitalizes Terrapin Pharmacy
- Levitee Labs Partners With Canntab Therapeutics To Provide Alternatives To Opioid Mediationss
- Consumer Engagement In The Era Of Zoom
- Encompass Health & Saint Alphonsus Health System Announce Home Health & Hospice Joint Venture In Idaho
- Pear Therapeutics Acquires Two Prescription Digital Therapeutic Assets For Depression Management
- Acadia Healthcare Expands Footprint In Illinois Through Real Estate Purchase & Establishes New Behavioral Health Care System Named Montrose Behavioral Health Hospital
- Spero Health To Open Addiction Treatment Programs In New States In 2022: West Virginia & North Carolina
- Turning The Page On 2021: What Happened? What Matters?
- Mindset Pharma Files International Patent Application Covering Its 'Family 3' Microdose Psychedelic Compounds
- Sheppard Pratt Opens New Center For Autism
Most Popular
Latest Industry Bulletins
- Cadence Remote Care Management Platform Raises $100 Million To Build The Infrastructure Of The Future For Health Systems
- Orlando Health Forms Joint Venture With Acadia Health Care To Expand Behavioral Health Services In The Region
- Pathways Acquires Arizona-Based Human Resource Training, Inc.
- WindRose Health Investors Recapitalizes Terrapin Pharmacy
- Levitee Labs Partners With Canntab Therapeutics To Provide Alternatives To Opioid Mediationss
Latest Industry News
- Pear Therapeutics Acquires Two Prescription Digital Therapeutic Assets For Depression Management
- Patient Square Capital Purchases Summit BHC
- Wayspring Completes $75 Million Funding Round Including Centene & Valtruis
- Average Signing Bonus For Psychiatrists Is $33,000
- Florida Requests $1.15 Billion To Boost HCBS
