Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• Designing A Referral Development Campaign That Drives Revenue
• Transforming Your Brand Image For Maximum Consumer Engagement & Visibility: A Clarvida Case Study
• Improving Consumer Experience: The 2025 OPEN MINDS Executive Seminar On Creating Better Engagement & Increasing Revenue
• The Health Plan Imperative
• The Alternative Road To Diversification
• How To Plan For An M&A Conversation
• Strategic Objectives, Positioning & Clarity: Three M&A Scenarios
• Ten Merger & Acquisition Tips
• The Merger Strategy Question 
• The Fundraising Story
• The Other Money
• No Agreement On Homelessness
• Reputation Matters
• Paying For Health-Related Social Needs: Emerging Models Of Funding Every Executive Should Know About
• Keeping Ahead Of The Crowd

Tufts University & Kaiser Permanente Launch Food Is Medicine National Network Of Excellence

On January 31, 2025, the Food is Medicine Institute at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University and Kaiser Permanente launched the Food is Medicine National Network of Excellence (Network of Excellence). Its purpose is to establish best practices for implementing, evaluating, and integrating food-based interventions into care delivery practices within the health care system. Other founding members include Blue Cross and Blue Shield of North… Read

• Keep Those Referrals Coming
• How To Overcome Workforce Shortages: Five Strategies For Staff Recruitment & Retention
• Performance-Based Compensation Above Market Rates
• Recruiting 2.0
• Fixing The Experience

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