Marketing & Business Development
Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.
Editor's Picks
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Rite Aid Rebrands With "Whole Health" Focus For Consumer Experience
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Aetna Rolls Out New ‘Aetna Connected Plan’ Built Around CVS Pharmacies & Retail Clinics
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Half Of Consumers Avoid Seeking Health Care Due To Poor Consumer Experience
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Does It Matter That They Can't Find You Using Google?
Are You Where Your Consumers Are? Being Social On Social Media
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