Marketing & Business Development
Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.
Editor's Picks
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Not Enough Staff, Too Many Consumers—Do You Still Need Marketing?
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More Mental Health Advertising, Less Mental Health Stigma?
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Taking A Marketing Cue From Hello Fresh & Dollar Shave Club
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More Virtual Care Requires More Virtual Marketing
Marketing Is An Investment—& A Culture
“Everything changed, then changed again” – Tom Petty That is the environment we are living in. New customer market needs and new competition for those customers. In my closing this … Continued Read
- The Next Merger & Acquisition Tidal Wave
- Neura Health Raises $2.2 Million To Improve Access & Quality Of Care For Neurologic Conditions
- Biocon Biologics To Acquire Viatris’ Biosimilars Assets For Up To $3.3 Billion In Stock & Cash
- Been There, Done That—The Most Watched 2021 OPEN MINDS Executive Roundtables
- Walgreens & VillageMD Expand In Florida With Five New Full-Service, Primary Care Practices Opening In Jacksonville
Latest Resources
- Hybrid Services Demand Hybrid Marketing
- Social Media & Health Care: A Look At The Health Care ‘Presence’ On Facebook, Instagram, YouTube & TikTok
- Privacy, Marketing & Consumer Engagement
- The Many Roles Of The Modern CFO – The Diversus Health Approach
- What's Your NPS?
- The Future Of Person-Centered Care In California – The Pacific Clinics Case Study
- Value Based Care For Transitions Of Care In Behavioral Health – The Brave Health Case Study
- Lindner Center Of HOPE Launches $30 Million Development Campaign To Better Serve Mental Health Needs In Greater Cincinnati
- Moving from A Compliance Focus Program To A Culture Of Quality: The Harris Center Case Study
- Is Your Marketing Driving Success… Or Driving People Away?
- Crowdfunding - Raising Funds & Awareness
- Chapters Health System Welcomes Cornerstone Hospice & Palliative Care As Newest Affiliate
- A Clinical Team From Across The Country
- The Payvider Market Map
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Most Popular
Latest Industry Bulletins
- Lindner Center Of HOPE Launches $30 Million Development Campaign To Better Serve Mental Health Needs In Greater Cincinnati
- Chapters Health System Welcomes Cornerstone Hospice & Palliative Care As Newest Affiliate
- Neura Health Raises $2.2 Million To Improve Access & Quality Of Care For Neurologic Conditions
- Biocon Biologics To Acquire Viatris’ Biosimilars Assets For Up To $3.3 Billion In Stock & Cash
- Walgreens & VillageMD Expand In Florida With Five New Full-Service, Primary Care Practices Opening In Jacksonville
Latest Industry News
- Pear Therapeutics Acquires Two Prescription Digital Therapeutic Assets For Depression Management
- Patient Square Capital Purchases Summit BHC
- Wayspring Completes $75 Million Funding Round Including Centene & Valtruis
- Average Signing Bonus For Psychiatrists Is $33,000
- Florida Requests $1.15 Billion To Boost HCBS
