Modern Marketing In Health & Human Services: When ‘Good Enough’ Becomes A Strategic Liability
1:00 – 2:00 pm ET
Provider organizations serving consumers with chronic conditions and complex support needs operate in crowded, high-stakes markets, where credibility, trust, and relevance can drive access, adoption, and growth. Yet many payers, provider organizations, and technology organizations continue to treat marketing as a supporting function rather than a strategic capability.
During this one-hour live event, OPEN MINDS Executive Vice President Rachel Steinmetz and OPEN MINDS Senior Associate Lydia Kerr will discuss the marketing required to compete in a digital, choice-driven market and how outdated marketing approaches signal misalignment, erode trust, and create competitive risk.
The discussion will include how executives can evaluate whether their current marketing and digital presence support strategy or create competitive risk, and how to use external benchmarks to examine how successful technology adoption, digital presence, and innovation are at influencing trust and employer attractiveness.
Executive attendees will:
- Understand how an organization’s marketing shapes credibility and trust among consumers, partners, payers, and the workforce in a digital market.
- Assess whether marketing is positioned as a strategic capability or an operational afterthought.
- Recognize the strategic risks created by outdated or incremental marketing approaches.
Featured Speakers
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Rachel Steinmetz, Executive Vice President, OPEN MINDSRachel Steinmetz brings broad experience in the health and human service field to the OPEN MINDS team. From operations management to marketing strategy, Ms. Steinmetz has been involved in almost every aspect of management in her career. Prior to joining OPEN MINDS, Ms. Steinmetz was the Director of Operations for Funnel Lab, an internet marketing solutions firm. In that role, she designed revenue generating strategies including lead generation and customer engagement. She also developed their automation solutions, including operationalizing AI-driven text bots to enhance customer interactions. Ms. Steinmetz was also responsible for multi-channel marketing strategy and strategy implementation including email, SMS, and social media automation. -
Lydia Kerr, Senior Associate, OPEN MINDSLydia Kerr is an accomplished brand strategist and creative director. She brings 10 years of experience to the OPEN MINDS team as a Senior Associate. Before joining OPEN MINDS, Ms. Kerr was the Brand Strategy Lead at Objective Brand, a brand strategy and design studio in Denver, Colorado. Ms. Kerr led the brand department and served as the primary client partner. She guided workshops, research, and directed cross functional teams on messaging, identity, and nationwide campaigns. Prior to her work at Objective Brand, Ms. Kerr was the Head of Brand at Photobooth Supply Co., headquartered in Irvine, California. In this role, she directed a full brand overhaul, including identity, packaging, Shopify relaunch, and a 100 plus page Brand Standards that drove a 118% increase in e-commerce conversion. She was responsible for managing the design team and led the alignment of brand and sales strategy.
Registration is free and requires an OPEN MINDS Circle account, which you consent to OPEN MINDS creating on your behalf if one does not exist. For access to the full line of market intelligence, including executive briefings, industry news, state and organizational profiles, RFPs, and datasets from the specialty health and human services market, contact us at 855-559-6827 or info@openminds.com to become an OPEN MINDS member.