Artificial Intelligence Optimization (AIO): Building A Digital Presence That AI Can Find, Trust & Recommend

Artificial Intelligence Optimization (AIO): Building A Digital Presence That AI Can Find, Trust & Recommend

Most provider organization executives understand that a strong website and search engine optimization (SEO) are essential for attracting referrals. But the way consumers, referral sources, and even health plans discover provider organizations is changing. Instead of browsing search results, they ask search tools powered by artificial intelligence (AI) where they should go for care. 

These AI systems evaluate organizations’ online information and give users natural language recommendations. As a result, organizations that are good at traditional SEO may become far less visible if their digital presence is not optimized for AI. For executive teams, this directly affects referral generation, market positioning, consumer trust, and long-term growth.  

In this one-hour live presentation, Rachel Steinmetz, Executive Vice President and Chief Creative Officer at OPEN MINDS, will present a practical framework for evaluating and improving an organization’s artificial intelligence optimization (AIO) strategy. 

What This Presentation Explores 

Using real-world examples and practical implementation guidance, the session will outline: 

• How search is evolving beyond traditional SEO 
• The complementary roles of generative engine optimization (GEO), answer engine optimization (AEO), and AIO 
• Strengthening an organization’s digital footprint so AI systems can more easily find, interpret, trust, and recommend services 

What Executive Attendees Will Learn 

This session examines the operational and strategic changes organizations should make to improve AI visibility, including:  

• How AI search differs from traditional search engines and why digital visibility now extends beyond keyword rankings 
• How website content, business listings, reviews, social media, and overall digital consistency influence whether AI systems recommend an organization 

A practical roadmap for evolving an existing SEO strategy into an integrated SEO, GEO, AEO, and AIO approach that supports long-term referral growth

Featured Speakers

Rachel Steinmetz

Executive Vice President & Chief Creative Officer, OPEN MINDS

Rachel Steinmetz brings broad experience in the health and human service field to the OPEN MINDS team. From operations management to marketing strategy, Ms. Steinmetz has been involved in almost every aspect of management in her career.

Prior to joining OPEN MINDS, Ms. Steinmetz was the Director of Operations for Funnel Lab, an internet marketing solutions firm. In that role, she designed revenue generating strategies including lead generation and customer engagement. She also developed their automation solutions, including operationalizing AI-driven text bots to enhance customer interactions. Ms. Steinmetz was also responsible for mulit-channel marketing strategy and strategy implementation including email, SMS, and social media automation.

In addition to her institutional roles, Ms. Steinmetz brings over a decade of experience consulting with nonprofits, small businesses, and mission-driven entrepreneurs. Her expertise includes business operations, digital marketing, workflow automation, and web strategy; working with clients to streamline systems, drive engagement, and scale sustainably.