Selling The Next Normal—How To Improve Consumer Engagement In Telehealth Services
With a cluttered landscape of options and information, consumers don’t know what they need, what their options are, much less where to find it. Provider organizations that can’t “tell their story” or tell it incorrectly or tell it to the wrong audience, will fail. In this OPEN MINDS Circle Elite Executive Roundtable, Amanda Jernigan, LCSW, corporate director of outpatient services for Gaudenzia, and OPEN MINDS Content Writer Erin Pressel will discuss the need to educate defined consumer audiences, including the “what, when, and how” of the organization and how to drive the message. Attendees will finish the session with ideas to outline their next communication plan geared to generate engagement in new service lines.
Executive attendees will:
- Understand why providers and health care plans need to educate today’s consumer on hybrid services—what these services entail & how they are provided, as well as the value in improved care and reduced costs
- Learn what to communicate, when & how
- Understand where the content should live & how to help users find it on your website, social media channels, and through search engine optimization (SEO)
Featured Speakers
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Amanda Jernigan, LCSW, Corporate Director of Outpatient Services, GaudenziaAmanda Jernigan has been working in the field since 1999 in a variety of settings including Children and Youth, Inpatient Psychiatric Facilities, and Drug and Alcohol. Amanda has passion for trainings and does them throughout Pennsylvania for various organizations and at conferences. She has been an Adjunct Professor at Penn State Harrisburg since 2013. She and her husband enjoy running their nonprofit organization in which they raise money for K9 Programs in need. -
Erin Pressel, Content Writer, OPEN MINDSErin Pressel brings over 15 years of experience in the health and human services field to the OPEN MINDS team, with expertise in marketing and communications, referral development and management, business development and implementation of growth strategies, and strategic planning. Prior to joining OPEN MINDS, Ms. Pressel served as the Chief Strategy & Business Development Officer for Gaudenzia, an addiction treatment organization. In this role, Ms. Pressel was responsible for all aspects of strategy and business development for nearly 100 programs across four states. Ms. Pressel also developed and negotiated state, county, and managed care contracts resulting in increased revenue and earnings.
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