How To Drive Traffic & Measure Growth That Matters – An OPEN MINDS Website Best Practice How-To
October 14, 2021
Driving additional traffic to your website can be expensive. How do you know if that traffic matters (i.e., delivers a return-on-investment)? Is that additional website traffic leading to more sales conversions? In Circle Elite Executive Roundtable, OPEN MINDS Vice President, Laird Sapir, and Senior Associate, Nicole Garris will discuss the OPEN MINDS best practices for implementing website traffic strategies and measuring success.
Executive attendees will learn:
- Primary traffic drivers both organic and paid
- How to effectively use social media
- How to effectively use email marketing
- How to effectively use targeted advertising
- Evaluating ROI on your virtual presence investments
Featured Speakers
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Laird Sapir, Vice President, Web Services, OPEN MINDSLaird Sapir brings a diverse background of user-experience design, project management, customer service, and over ten years of web development experience to the OPEN MINDS team. In her current role as Vice President of Web Services, Ms. Sapir leads our team of web developers; brings technical guidance and business practicality to every web-based application that OPEN MINDS develops; and defines a strategic purpose and unique digital brand for each client project that crosses her path. -
Nicole Garris, Senior Associate, OPEN MINDSNicole Garris is an award-winning marketing and graphic design professional, bringing the vision of a designer, the storytelling of a marketer, and the data-driven decision making of an analyst. Creating and developing a compelling brand is her primary passion, followed closely by delivering an intriguing and connected customer journey through strategic, omni-channel marketing plans.
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