In The AI Age, How Do Consumers & Clinicians Get the “Right” Information: Using An AI-Enabled Answer Engine & Why You Need One
In The AI Age, How Do Consumers & Clinicians Get the “Right” Information: Using An AI-Enabled Answer Engine & Why You Need One
July 21 @ 1:00 pm – 2:00 pm
We are living in a time where consumers, caregivers, employees, and community partners can get answers to their questions with the click of a button – without ever going to a web site or reading an article. In fact, Google’s search processes over 1 billion health-related questions every day, a significant portion of which trigger AI-generated summaries.
But the answers provided by the most common searches – Google, ChatGPT, Claude – are often not accurate and don’t provide a full range of options and risks. So when your consumers and your clinicians are looking answers to questions – the right diagnosis, the right treatment plan, the right medication – how do you assure they are getting the right information?
Using new technology – a hybrid enterprise answer engine – is a possible solution. For more on this new technology and how health and human service organizations can use it to assure their consumers and staff are getting information from trusted sources, join Monica Oss, Chief Executive Officer, and Jeff Hornberger, Senior Associate at OPEN MINDS and expert in generative and applied AI, for an in-depth session building a convenient and curated information source.
This Session Will Cover:
- The role of hybrid enterprise answer engines in the world of AI-enabled search
- How to set up your organization’s information services for consumers
- The best practices in hybrid AI-search tools for clinical staff from information sources to regulatory requirements and HIPAA
Introducing Pyxida:
Pyxida is OPEN MINDS Curated AI-Powered Insight Engine that provides your staff with the information they need and want – from OPEN MINDS selected sources. It helps you get the most from your subscription to the OPEN MINDS Market Intelligence Service.
With this streamlined solution, Pyxida prevents the misinformation and guesswork from using public internet sources while synthesizing fragmented information from multiple sources. Most importantly, it allows you to limit information to our ‘trusted sources’.
Featured Speakers

Jeff Hornberger
Chief Revenue Officer, CONQ, Senior Associate, OPEN MINDS
Jeffrey Hornberger has more than 30 years experience in leadership and management. His skill set ranges from business analytics to applied AI. He currently the Chief Revenue Officer at CONQ, an AI based business intelligence and insight engine platform; responsible for driving growth, developing strategies to enhance market position, analyzing market trends, identifying new revenue opportunities and fostering relationships with key stakeholders.
Mr. Hornberger has a Bachelor of Science in Economics from the United States Naval Academy, a Masters of Science, Space Systems from the Naval Post Graduate School Monterey CA, and a Masters of Business Administration from Babson College.

Monica E. Oss
Chief Executive Officer, OPEN MINDS
Monica E. Oss, M.S. is the founder of OPEN MINDS and serves as its chief executive officer, executive editor of its publications and web sites, and executive lead of its consulting engagements. For the past three decades, Ms. Oss has led the OPEN MINDS team and its research on health and human service market trends and its national consulting practice. She is well known for her numerous books and articles focused on the strategic and marketing implications of the evolving health and human service field – and its focus on the verticals of the field serving consumers with chronic conditions and complex support needs.
