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The Growth Equation: Improving Financials To Achieve Your Vision

March 29, 2023

Free Executive Web Briefing Courtesy Of Netsmart 
March 29, 2023 | 1:00 – 2:00 p.m. ET

Increased demands and opportunities in human services have led to growth for many provider organizations over the past few years, but only organizations who have scaled to support this growth can continue to sustain and build on it. Efficient and simplified financial operations play a significant role in sustainability and ability to seize new opportunities. As healthcare executives look toward the future, success means preparing for growth through focused attention to financial and administrative operational practices, staffing shortages and the ever-changing funding landscape.

Join Deanna L. Cerwin, MBA, CPA, Chief Financial Officer at Resources for Human Development and Erica Gregory, Senior Vice President of Revenue Cycle Management at Netsmart, as they share the must-haves for executives looking to increase revenue without overburdening their most valuable resource – clinical, operational and financial staff.

During this session you’ll learn these keys to sustainable growth:

  1. Building a strong foundation through back office best practices designed to maximize efficiency
  2. Scaling for growth through multi-state expansion and commercial mental health opportunities
  3. Understanding funding complexities (CCBHC, SAMHSA and more) and how they can impact success


March 29
1:00 pm - 2:00 pm
Event Categories:

Featured Speakers

Erica Gregory, Senior Vice President of RCM at Netsmart

As senior vice president of Revenue Cycle Management Operations, Erica oversees all billing and back-office operations for human services organizations across the country. Through strategy, measurement and execution she works with internal teams to ensure the client’s optimal financial performance is achieved.

Erica is an expert in operations and business development displaying a track record of consistent, substantial and measurable success across healthcare and technology. She is dedicated to exceeding goals by delivering results that directly impact the bottom line. She accomplishes this by leveraging her teams of skilled expertise and technology innovation.

Prior to joining Netsmart, Erica was an executive at the Cerner Corporation for over 10 years where her roles spanned from financial management to business development/automation. Erica received her bachelor’s degree in Economics and Accounting from the University of Kansas.

Deanna L. Cerwin, MBA, CPA, Chief Financial Officer at Resources for Human Development

Deanna L. Cerwin, MBA, CPA, is the Chief Financial Officer (CFO) for Resources for Human Development (RHD) – a national human services nonprofit specializing in creating innovative, quality programming that supports people of all abilities. As RHD’s CFO, Deanna partners with various executive team members and others to ensure effective financial management of this $290 million organization. She oversees all financial reporting, accounting, treasury management, investing, budgeting, and forecasting activities, which includes managing the Accounting, Accounts Payable, Accounts Receivable, and Financial Planning departments. Deanna develops and manages a total of eight direct reports and 68 indirect reports. She also leads a variety of initiatives related to improving processes and workflow, including implementing new software and developing policies and procedures with internal stakeholders. Deanna joined RHD in 2007 as Director of Accounting and was promoted to Director of Accounting and Auditing in 2012, promoted again to Corporate Controller in 2016 then CFO in 2018.

Prior to joining RHD, Deanna held several positions in the finance field including Director of Accounting at the American Red Cross and Senior Accountant at Grant Thornton, LLP. She earned her Bachelor of Business Administration in Accounting and MBA in Management Information Systems degrees from Temple University’s, Fox School of Business. Deanna has held positions at both corporate and nonprofit organizations, and currently serves as Board Member on two related boards. She is a longtime resident of the surrounding Philadelphia area and enjoys exercising, skiing, golf, reading and cooking in her spare time.

Registration for this executive web briefing has been provided at no charge courtesy of Netsmart.

Unable to attend? Still register! At the conclusion of the event, all registrants will receive a recorded copy of the executive web briefing and presentation slides.

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About Netsmart

Netsmart, a leading provider of Software as a Service (SaaS) technology and services solutions, designs, builds and delivers electronic health records (EHRs), health information exchanges (HIEs), analytics and telehealth solutions and services that are powerful, intuitive and easy-to-use. Our platform provides accurate, up-to-date information that is easily accessible to care team members in the human services and post-acute care (which comprises home care and hospice and senior living) markets. We make the complex simple and personalized so our clients can concentrate on what they do best: provide services and treatment that support whole-person care.

By leveraging the powerful Netsmart network, care providers can seamlessly and securely integrate information across communities, collaborate on the most effective treatments and improve outcomes for those in their care. Our streamlined systems and personalized workflows put relevant information at the fingertips of users when and where they need it.

For more than 50 years, Netsmart has been committed to providing a common platform to integrate care. SIMPLE. PERSONAL. POWERFUL. Our more than 2,500 associates work hand-in-hand with our 680,000+ users at our clients across the U.S. to develop and deploy technology that automates and coordinates everything from clinical to financial to administrative. Learn more about how Netsmart is changing the face of healthcare today at www.ntst.com.

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