‘Why Don’t You Have Online Scheduling?’ & Other Questions That Diminish Your Competitive Advantage
February 25, 2021
Are you looking to create a digital strategy but don’t know where to turn or how to start? Have your customers gone to your competitors because your digital offerings are archaic? In this interactive executive web forum, we will discuss how to get that strategic advantage by using the following digital tools to improve business processes and marketing effectiveness:
- Online scheduling
- Digital patient intake process/check-in
- Customer service bot
- Google my business listing
- Use of Google analytics and other analytics packages
- Social media presence, including YouTube – the #2 search engine in the world
- Use of content marketing for lead generation
Featured Speakers
-
Rob Hickernell, MBA, Executive Vice President, OPEN MINDSRob Hickernell, MBA, brings over 20 years of web site development and maintenance, digital marketing and reporting, data analytics, and conversion attribution experience to the OPEN MINDS team. Mr. Hickernell currently serves as executive vice president, leading projects related to website development and maintenance, digital marketing, website reporting, data analytics and conversion attribution and web site optimization, acquisition and retention.
[elite-event]